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Concept-Oriented Design (COD)

Concept-Oriented Design (COD)

my memo. text from wikipedia.

http://en.wikipedia.org/wiki/Concept-oriented_design

Concept-Oriented Design (COD) is a theory of design and development based upon the language and diagrams of practitioners. It has been implemented in a tool Chasm to build 3D user interfaces (3DUIs). Its name is borrowed from the generic programming idea of a software concept. It was created by Chadwick Wingrave under the direction of Doug A. Bowman while at Virginia Tech and detailed in his dissertation , an early peer-reviewed workshop paper  and a peer-reviewed paper in IEEE Virtual Reality, the premier conference in Virtual Reality.

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"concept" from wikipedia.

“concept”

my memo. text from wikipedia.

http://en.wikipedia.org/wiki/Concept

A concept (abstract term: conception) is a cognitive unit of meaning—an abstract idea or a mental symbol sometimes defined as a “unit of knowledge,” built from other units which act as a concept’s characteristics. A concept is typically associated with a corresponding representation in a language or symbology such as a single meaning of a term.

There are prevailing theories in contemporary philosophy which attempt to explain the nature of concepts. The representational theory of mind proposes that concepts are mental representations, while the semantic theory of concepts (originating with Frege’s distinction between concept and object) holds that they are abstract objects.[1] Ideas are taken to be concepts, although abstract concepts do not necessarily appear to the mind as images as some ideas do.[2] Many philosophers consider concepts to be a fundamental ontological category of being.

The meaning of “concept” is explored in mainstream cognitive science, metaphysics, and philosophy of mind. The term “concept” is traced back to 1554–60 (Latin conceptum – “something conceived”), but what is today termed “the classical theory of concepts” is the theory of Aristotle on the definition of terms.

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Concepts in epistemology

from wikipedia. my memo.

Concepts in epistemology

http://en.wikipedia.org/wiki/Concept

Concepts are vital to the development of scientific knowledge. For example, it would be difficult to imagine physics without concepts like: energy, force, or acceleration. Concepts help to integrate apparently unrelated observations and phenomena into viable hypotheses and theories, the basic ingredients of science. The concept map is a tool that is used to help researchers visualize the inter-relationships between various concepts.

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Concepts and metaphilosophy

from wikipedia. Mye memo.

Concepts and metaphilosophy

http://en.wikipedia.org/wiki/Concept

A long and well-established tradition philosophy posits that philosophy itself is nothing more than conceptual analysis. This view has its proponents in contemporary literature as well as historical. According to Deleuze and Guattari’s What Is Philosophy? (1991), philosophy is the activity of creating concepts. This creative activity differs from previous definitions of philosophy as simple reasoning, communication or contemplation of universals. Concepts are specific to philosophy: science creates “functions”, and art “sensations”. A concept is always signed: thus, Descartes’ Cogito or Kant’s “transcendental”. It is a singularity, not universal, and connects itself with others concepts, on a “plane of immanence” traced by a particular philosophy. Concepts can jump from one plane of immanence to another, combining with other concepts and therefore engaging in a “becoming-Other.”

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"Design" from Wikipedia

From Wikipedia

“Design”

Design as a noun informally refers to a plan for the construction of an object (as in architectural blueprints, circuit diagrams and sewing patterns) while “to design” (verb) refers to making this plan. No generally-accepted definition of “design” exists, and the term has different connotations in different fields (see design disciplines below). However, one can also design by directly constructing an object (as in pottery, cowboy coding and graphic design).

More formally, design has been defined as follows.

(noun) a specification of an object, manifested by an agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to constraints;
(verb, transitive) to create a design, in an environment (where the designer operates)

Here, a “specification” can be manifested as either a plan or a finished product and “primitives” are the elements from which the design object is composed.

With such a broad denotation, there is no universal language or unifying institution for designers of all disciplines. This allows for many differing philosophies and approaches toward the subject (see Philosophies and studies of design, below).

The person designing is called a designer, which is also a term used for people who work professionally in one of the various design areas, usually also specifying which area is being dealt with (such as a fashion designer, concept designer or web designer). A designer’s sequence of activities is called a design process. The scientific study of design is called design science.

Designing often necessitates considering the aesthetic, functional, economic and sociopolitical dimensions of both the design object and design process. It may involve considerable research, thought, modeling, interactive adjustment, and re-design. Meanwhile, diverse kinds of objects may be designed, including clothing, graphical user interfaces, skyscrapers, corporate identities, business processes and even methods of designing.

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Communication design

Text from wikipedia.

Communication design

Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience.

Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts.

Communication design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes. Its process involves strategic business thinking, using market research, creativity, and problem-solving.

The term communication design is often used interchangeably with visual communication, but has an alternate broader meaning that includes auditory, vocal, touch and smell. Examples of Communication Design include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries.

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Visual communication

Text from Wikipedia.

Visual communication

Visual communication as the name suggests is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication solely relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.

The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of beauty and ugliness. Excluding two dimensional images, there are other ways to express information visually – gestures and body language, animation (digital or analogue), and film. Visual communication by e-mail, a textual medium, is commonly expressed with ASCII art, emoticons, and embedded digital images.

The term ‘visual presentation’ is used to refer to the actual presentation of information through a visible medium such as text or images. Recent research in the field has focused on web design and graphically-oriented usability. Graphic designers also use methods of visual communication in their professional practice. Visual communication on the World Wide Web is perhaps the most important form of communication that takes place while users are surfing the Internet. When experiencing the web, one uses the eyes as the primary sense, and therefore the visual presentation of a website is very important for users to understand the message or of the communication taking place.
The Eye of Horus

The Eye of Horus is often referred to as the symbol of visual communication. It is said to be a representation of an eclipse, as the corona around the pupil is like the corona around the sun during a solar eclipse.