PPC

Perform These Google AdWords PPC Campaign Audits to Save $$$

Perform These Google AdWords PPC Campaign Audits to Save $$$

PPC
Have you ever wondered how PPC experts in Australia handle accounts that had been managed by someone else previously? One of the best ways to save money and fill gaps is by conducting an AdWords campaign audit. Here’s a list of key areas to focus on during an account audit. #1 Conversion Tracking Set Up The first thing to check is if conversion tracking has been implemented and if it has been set up properly. A PPC manager conducting an AdWords campaign audit will look out for signs such as click count and conversion count being identical, unusually high rates accompanied by low sales figures or suspiciously low conversion figures. Most often, the mistake is not adding conversion tracking codes to relevant pages which can be easily rectified by a seasoned PPC professional. #2 Ta
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