Are you thinking about diving into the world of e-commerce? Look no further than Amazon. With millions of customers browsing its virtual shelves daily, it offers a prime opportunity for budding entrepreneurs to launch their online businesses. If you’re ready to take the plunge, follow this simple step-by-step guide to get your Amazon business running smoothly.


The Quickstart Guide to Amazon E-commerce

Follow the steps below to get your Amazon business up and running:

Choose Your Niche 

Find the best niche for your Amazon business to stand a chance of succeeding online. The sheer scale of the internet guarantees that everything someone could need likely exists somewhere. Finding a niche isn’t about finding something nobody has ever done before. It’s about finding the best in-demand niche suited to your business capabilities. Unless you already have an existing idea, reinventing the wheel won’t help you get started. 

Do Your Research

Once you’ve chosen your niche, it’s time for exhaustive research. Knowledge is power wherever you are, and that extends to business. 

Understand why your niche offerings are in demand. Figure out the costs needed to start manufacturing your chosen product and sourcing materials for them. No plan is perfect, but it’s better to have a road ahead than trek through the mud of the unknown.

Choose a Selling Plan

Now that you source your products, it’s time to pick a selling plan. Amazon provides you with two selling plan options.  The Individual selling plan costs $0.99 per sale. The Professional selling plan costs $39.99 monthly, regardless of how much inventory you’ve sold. Amazon businesses with high-cost sales that don’t see more than 50 sales monthly may prefer the Individual plan. Retail sellers that move a lot of products monthly will benefit more from the Professional option. 

Create a Seller Account 

Once you’ve decided on your preferred selling plan, the next step is to register with Amazon and set up your Seller Central account. Ensure you have all the necessary information at hand. Amazon requires details such as your bank account number and routing information, an internationally chargeable credit card, a valid government-issued ID, tax information, and a phone number for contact purposes. 

Gathering these essentials beforehand streamlines the registration process and ensures a smooth start to your selling journey on Amazon.

Enroll Your Brand

If you own the rights to an eligible brand,  enrolling it in the Amazon Brand Registry before listing your products is a good idea.  Enrollment grants you control over the information displayed on your product detail pages, access to powerful brand management tools, and automated security measures for your brand’s integrity. 

Guarantee Product Quality

Start testing your product in any way possible. Do market research, hold surveys, and analyze competitors with similar offerings. Unlike the research stage, this phase benefits from having an on-hand product. You don’t have to delve into hypotheticals. Instead, take note of people’s reactions to your product and ensure it’s up to Amazon’s standards. 

Optimize Your Listings 

It’s time to post the items online. SEO may sound like a buzzword to some, but it is a genuine asset for online visibility. There’s more to it than just flooding the description with keywords. It’s about placing keywords cleverly in a high-quality product description and paired with an enticing lead image.  Ensure every detail is accurate because Amazon customers don’t take misinformation lightly. 

Set Competitive Prices 

Before establishing prices for your products on Amazon, acquaint yourself with key concepts that shape and support pricing strategies within the platform. Observe competitor prices both within and outside of Amazon’s platforms. With proper research, you’ll be able to price your products fairly, while ensuring ample profit. 

Promote Your Products 

With SEO optimized and prices set, it’s time for the final push. Marketing could encompass an entire article of its own, especially in the context of Amazon. However, the core basics of online marketing hold regardless of platform. Pay-per-click ads, promotional coupons, and lightning deals will always entice customers. Consider a “ribbon cutting” promo to celebrate your Amazon store’s opening. 

Fulfill Orders Efficiently 

By this point, the first batch of sales is coming in, and the only step left is getting them to the customers. Amazon sellers have two options for fulfilling orders. Firstly, you can opt for merchant-fulfilled shipping (MFN), where you handle the fulfillment process independently. Alternatively, you can choose Fulfillment by Amazon (FBA), where you send your inventory to Amazon’s fulfillment centers.  

Each method has pros and cons, but generally speaking, FBA is preferable for sellers who primarily make money from home. 

Consider exploring inventory financing to ensure you consistently meet customer demand. Remember that as your Amazon business grows, so will the need for more inventory. By taking advantage of financing options, you gain access to the necessary capital to procure sufficient stock. This allows you to fulfill your orders promptly, especially during peak seasons such as holidays. 

Listen to the Market

With your Amazon business already in motion, it’s time to monitor and adapt. The market tends to make its wants and needs quite clear. The challenge is how quickly the market changes said wants and needs. Speed is of the essence for online e-commerce sales, so don’t get left behind. 


By following these steps, you’ll be well on your way to building a successful Amazon business. Remember, patience and persistence are a must in the world of e-commerce. The internet is a constantly fluctuating market, but Amazon helps reduce some of that complexity on its platform. After that, it’s a matter of understanding how to capitalize on Amazon’s unique benefits.