The local SEO trend is growing daily and is becoming the most effective way to direct potential customers to your website or your offline business. We all know that, like regular SEO, local SEO is the process of making your business visible on the Internet, but it is done primarily for geographically related searches.
This is an effective way to market your local business online and bring more customers to your store. This is a helpful technique for businesses to present their products and services to local customers at the right time, which means when they search for the relevant product.
Let’s talk about the importance of local SEO services for your small business, as they can save your time and money, offer better sales leads and more visibility. This article will discuss what local SEO is and five reasons why it’s important.
What is Local SEO?
Local SEO means optimizing your Internet presence in Google and other search engines to attract trade. According to HubSpot’s local SEO statistics, 46% of all Google applicants are looking for local information. And 72% of consumers looking for a local product or service seeking local SEO by my searches visited a store five miles away.
To illustrate the advantages of focusing on local SEO, we have drawn up a list of five reasons it is crucial for your business’s success.
#1. Helps People Find You
72% of consumers looking for a local business visit the store within a five-mile radius. So if people find you in local search results or Google Maps, your small business is more likely to get new leads.
This may be because local SEO puts you ahead of the customer when searching for a product or service, making them much more likely to buy or ask for more information.
Internet and cell phone search have significantly changed consumer behavior. Local SEO plays a vital role in changing consumer behavior.
#2. Higher Conversion Rate
According to research, 28% of local searches result in an immediate purchase. Because local SEO helps drive traffic to your target audience, it offers high conversion rates.
On average, searching for more localized content keywords is more likely to become payable. When individuals are in the place of business they have, they are more likely to contact your local business.
Because these leads come from individuals explicitly looking for services or products your company offers, it is safe to say that these are incredibly qualified leads that will also have a better conversion rate.
#3. People Want to Buy Local
We are all aware that many people or customers turn to local businesses and buy local products to show their support and boost their local economy.
We’ve seen this “go local” scenario quite often today. It’s nice to see that people are becoming more critical of larger stores and online giants because they are more interested in investing their money in a place where it is valued and makes a big difference.
Suppose you can establish yourself as a local business, and your website has gained momentum, increasing your business’s online traffic. In that case, you will understand how many local customers are associated with your business and how they have raised you.
#4. Strong Online Presence
Your company’s online presence makes a lasting impression on sales leads. If your business does not have a robust online presence, it will negatively impact your business.
Statistics show that 97% of people check a company’s online presence before visiting their stores. You need to increase your online presence to drive these leads to your business.
If your website has poor design or doesn’t have a business website set up, consumers will be prevented from visiting your business. A local SEO plan can help you increase your online presence to give an excellent first impression of your small business.
#5. Cost-Effective Solution
While managing your business information in online directories requires time and effort, you can usually set up local business listings online for free with tools like Google My Business is, making local SEO a more cost-effective option for online advertising.
It’s a budget-friendly way to promote and improve your business. If you invest in the best local SEO and digital marketing services, you need to invest a little, but it’s nominal to see long-term and effective results. Even if you maintain good SEO services, you should continue to post and climb up when investing in ads.
Time to Get Local
Local SEO is an excellent way to make the most out of your marketing efforts, from increased visibility to a more credible look. Stop spending your time and money in unrealistic competing markets and create meaningful impressions right where you need them.
Ready to maximize your business but need help? Contact us today to learn how our local SEO services can take your small business to the next level.