It’s the American dream to own your own business. It provides you with stability, freedom, and pride. But just because you own your own business doesn’t mean that you’ll achieve all of those things.  People tend to associate business with success, but most businesses fail in the first year.

So how can you decrease your risk of failing and create a successful business?

It’s simple, here are three things you’ll need to evaluate before you start your business that will improve your chances of success.

  1. Having the right mindset.

It’s great that you want to create your own success, but if you plan on having a ton of free time, expectations of being rich, or already planning your vacations, then you should continue working at your current job.

Yes, that’s going to be possible, but that’s in the future. Right now, you should plan on long hours, minimal free time, and living under your means to have the money to put into your business. Unless you have access to unlimited funds to hire employees and sink into advertising and marketing campaigns, it’s likely you’ll be a one-stop-shop, until things get up and running.

Starting a business is more than just coming up with a good idea and jumping in. You need to have a plan for success, and that means you have to know how to set and achieve goals.

Be realistic with yourself. Are you willing to give up your free time or put long hours in even after working your regular job? But that’s not all; you really must evaluate and be honest with yourself and uncover if you have what it takes to become an entrepreneur.

2. Evaluate your business idea.

Ideas are great, but ideas won’t make you money or create a successful business. Success is in market research. And taking the time to research the market will improve your chances of building a successful business around a product or service with a flood of eager customers. Before you start looking at starter loans to get your business started, you’ll want to see if there’s a market. There are some markets that don’t have the money to spend, others that are filled with eager buyers, but the market is small, and then there are huge markets with a ton of competition.

Once you know exactly who your target market is, you’ll learn how to identify consumer problems, pinpoint realistic competitors, and determine if you’ll be able to sell your idea to be successful. Knowing these things will also improve your marketing efforts.

Researching your competitors within the market will help you to determine a handful of things as well. For example, you’ll uncover if there’s a market for your product, how much they are paying for advertising and marketing, pricing strategy, and how you can fill the gap within the market to improve on what is already working.

3. Is it possible for you to make money?

Starting your own business can put a great amount of financial strain on you. This is why it’s essential that you are not going into a business venture without a good understanding of how much things are going to cost. While you might not be able to determine exactly how much it will cost or how much money you will make you will be able to estimate and prepare.

Here’s what you’ll want to know – your initial expenses, determine the potential earnings, outgoing expenses, where you’ll get the money to get started, and how long it will all take before you start generating an income and you become profitable.

Some of the startup costs might include incorporation fees, website design, hosting and email monthly fees, inventory costs, insurance costs, office space, product creation, research expenses, advertising, and marketing.

With this information in hand, you’ll be able to prepare better. While there’s no way to determine the exact amount of money you’ll need or when you’ll begin making money it will help you to prepare and plan. You can start putting money away to prepare for the months that you won’t have money coming in, or search for starter loans near me to create the cushion you’ll need.