2017 is near to an end and the world has started its preparations to welcome 2018 that will bring new opportunities for everyone. It won’t be wrong to say that 2017 was the year when the technology led from the front and it is expected that in 2018, the digital world will get more advanced and the world will become more advanced.
Like all other fields, the field of graphic design will also get plenty of new trends that will revolutionize the graphic design world to a greater extent. Below you can find the top 5 graphic design trends that will lead from the front in 2018. Read these trends so that you can use them in your business to travel with the time
There are already a number of smart devices that are overwhelmingly used across the world. Having different screen sizes and screens, it has become essential for every business or website or make their digital presence fully responsive, so that no matter in what screen size or device people open the site, it will give a perfect look in accordance to the screen. Responsiveness has been the industry standard for the last 10 years and it will also increase its importance in future. According to Search Engine Land, Google also gives preference to those websites and mobile applications that are 100% responsive to all the screen sizes and smart devices. Also, the rapid increase in the mobile users during some recent years has also alarmed designers and developers to pay more attention towards responsiveness.
For a business, it’s really important to pay attention to 3 things related to graphic design; its business website, mobile application, and its logo. You may be thinking that why a logo is given comparatively equal importance as given to a website or application, but the fact is that a logo is one of the most important elements that play their part in creating the brand identity for a business. The more effective a logo is, the more valuable brand identity it will create for the concerned business.
Businesses around the world are already modernizing their logos time to time, to travel with time. They get professional logo design services and give their brand stunning logos in order to get a perfect ROI through branding. They are also making their preparations to meet the expected high standard of 2018 and it is expected that the trend of responsive logo design will get more importance in the upcoming years.
Typography deals with the art and technique that is used to arrange type to make written language readable, legible and appealing as well. The arrangement of types includes point sizes, typefaces, and line lengths as well. The trend of typography will also get some advancement in 2018. It will become bigger and bolder to look better. Designers are currently using Helvetica-inspired sans serifs with different artistic effects and huge headlines to add a perfect typography to any design work.
In 2018, we can expect more typeface varieties and more artistic elements in the field of graphic design. Designers will try their best to come up with more amazing hand-made fonts and will decorate them more effectively to win the race of competition in 2018.
Custom Art and Illustration
As long as the field of graphic design has made its value in the digital world, custom art and illustration have always been given importance in web design, logos, drawing, calligraphy, photography, and others. The modern graphic design techniques like double-exposures, duotones, and others are also getting the attention of the world, it is firmly believed that these types of trends will get the world’s attention in the future as well. The flat design movement is also getting the world’s attention that is used for icons, illustrations, and for some other designs as well.
Since custom art and illustration effectively help to enhance a brand identity, this trend will surely make its place in the leading graphic design trends in 2018.
When two or more pictures with repeated movements are attached, they form a small video clip. The cinematography is simply related to making tiny animations using images. It is also one of the biggest UX trends trending today. From businesses to Facebook, everyone is making full use of cinemagraphs to attract their respective users.
For large animations, GIFs and SVGs play their valuable role in order to communicate different ideas and concepts. All these are used to create their content or stuff more engaging and appealing to their users. And, in 2018, it is expected that the trend of Cinemagraphs will influence every business website, mobile applications, and logos as well.
No one can deny this fact that authentic photography gives a real feel and look to a person. A real photo that has emotions and tells a story is far better than millions of photos available in the market. If you take an overview of the graphics and photos used by businesses, you will realize that almost all the businesses used the same kind of photos: people shaking hands and smiling, a group standing for a photo, or one person saying something to two others.
The photos captured by paid actors or models were massively used by websites during the last 15 years. But, the trend has changed today and people prefer authentic photographs for their websites and other digital and print presences. Since authentic photographs are real, they also give a real look at a site and people take such a website more reliable than others that have Google-downloaded photos.
Consequently, 2018 will be the year that will bring a lot of new variations in the field of graphic design. The above trends will also bring meaningful opportunities for businesses across the world. So, you need to get yourself ready for 2018 in advance so that you can welcome this upcoming year with complete preparation. May 2018 a better year for you and your business!