Like customer analysis is significant for a business, content analysis is important for a website. According to a report from Ahrefs, about 90.63% of the content hardly gets any traffic from Google. So, in order to be in the 9.37%, it is important that your content is SEO-optimised.
Therefore, a proper SEO content analysis is needed for ensuring that your content is SEO-optimised. This is probably one of the best ways for increasing your business visibility by ranking your business website at the top of SERP results.
A well-optimized content not only brings organic traffic to your site but simultaneously increases your site’s authority. To know more about what it is and what are the things to look for while doing so, read on further.
What is an SEO Content Analysis?
SEO content analysis refers to the overall research process of analyzing the content requirements for a target phrase or keyword. The main purpose behind executing such analysis is to optimize the performance of a web page to get a higher ranking in search engine results.
The SEO content analysis methodology is a perfect combination of qualitative and quantitative research analysis of the content. Here researchers need to delve deeper into the content to scrutinize everything from search intent, keywords, key phrases, competitor’s content structure, and overall semantics.
Thus, with proper SEO analysis, your content gets a better position in SERPs and gains more traffic. With more traffic to your web page, you would likely see more conversions.
7 Things One Should Focus upon While Performing SEO Content Analysis
In order to hit the marketing goals and drive your business forward, it is important to generate SEO-friendly content. But writing content is not just enough; it needs to be error-free. Often content suffers from various issues like irrelevant to search intent, poor keyword targeting, poor writing quality, insufficient information, etc.
Thus, an SEO content analysis is important for making your content absolutely ready to publish.
- Right Keywords
With hundreds of keyword research tools available, it might seem easier to choose the right keywords to target, but it’s not! A keyword research tool might provide you with a list of high commercial intent or high volume keywords. But most of them end up generating no traffic at all.
So, how to pick the right one?
- In the case of an existing website
For an existing website, you need to choose the keywords for which the page already ranks. A simple way to evaluate these keywords is by utilizing SEO tools like Semrush, Ahrefs, Google Search Console, etc. It will be a good idea to approach the keywords with the most impressions to curate SEO optimised creative writings.
- In the case of a new website
For a new website, it is recommended to implement a proper keyword strategy in the content planning stage. Your basic aim is to focus on the semantic core of content and group different search terms into different content categories.
- Content Analysis Tool
It is possible to analyze the content on the SERP manually. All you need to do is Google the target keyword and scrap the top results on basis of that. As this is quite a time-consuming process, you can utilize several SEO content analysis tools for analyzing the content.
These will help in simplifying your SEO efforts by identifying the keywords, topics, phrases, and questions. It will also provide you with the relevant features that will help in creating optimized, high-ranking, and comprehensive content for the website.
- User Intent
‘User intent’ refers to what people look for online when they search using a relevant phrase or keyword. You need to analyze the user intent for a better SEO content analysis. After analyzing the user intent, you will have a better idea of what sort of information the user is looking for while searching the targeted keyword.
Also, analyzing it will help your content perform better in the search results. You can analyze intent by taking a look at the clues in the query, analyzing the page titles of the SERP results, etc.
- Page Title and Description
The page title and meta description are the two aspects of content, which need analysis along with content.
According to Google, people determine the relevant search result as per their query by taking a look at the title of the web pages.
Also, you need to analyze the meta descriptions for the content, as it helps the readers in deciding whether they will go through your page or not. Ensure that the meta description for content should be concise, and unique and it must include your targeted keyword.
Apart from analyzing the kind of meta titles and descriptions that SEO content competitors have, it should also follow the general guidelines. Like the inclusion of LSI keywords in the meta description, and primary keywords in both the meta title and descriptions.
- Headings and Subheadings
When it comes to analyzing SEO content, headings, and subheadings play a vital role in it. If the headings and subheadings are appropriately marked in the content, it will help the users to browse and understand in a better way.
In fact, it also helps search engines in getting a better understanding of what each web page is all about. Thus, headings and subheadings in content should be properly and carefully curated following a proper order. Each heading should provide a simple overview of what exactly is written under that section.
- Relevant Questions
Finding relevant questions related to the topic and providing solid responses to them is also a crucial way of doing proper SEO content analysis. Adding a relevant FAQ section to your technical content writing will fill in the content gaps and provide comprehensiveness to your content.
It also helps rank your content in the search engine for featured snippets because of Google’s passage ranking algorithm.
- Conclusion and CTA
The conclusion of the article should be completely straightforward and it must include the key message in a summarised form. In addition to the key takeaways, the conclusion might also include CTA.
A CTA (Call to Action) is an important element of a web page that encourages visitors to take action. A Call to Action can be either in the form of learning more, converting into customers, or staying on the page for a little longer period.
Thus, an SEO content analysis is important for getting your content to rank higher in search engine results. It also allows the users for analysing content gaps and provides a new life to your content.
With authoritative SEO-friendly content, your website gets improved search visibility and attracts the right audience.