Digital marketing, the new era of marketing tapping into the internet and digital equipment for promoting a business is on the increase. With social media, websites, webinars, virtual events, and so on, digital marketing is becoming cheaper and more global. The fact is that through digital marketing, you can connect with more audiences with the global demographic.

It makes digital marketing so appealing these days. One of the critical elements to ensure your digital marketing campaign is appealing and engaging for your target audience is its design. Every digital marketer works hard on the design, content, scheduling, and organizing of its campaign to make sure it provides the results you want. That is a hugely demanding task which they can make a bit easier with the help of a few tools and software. Here are the lists of free designing and content creating tools that can make the job of a digital marketer a little less chaotic.

1.  Canva

Screenshot of Canva Designing tool

Canva is the first tool in our list because it provides a lot of features free, and has an extensive collection. With the use of Canva, you can create a variety of elements for your digital marketing campaign. It has specific templates for Facebook cover or ads, for Instagram stories, and more. Also, you can design a business card, email newsletter, logo, and more from scratch using this platform or through the multiple templates this platform provides.

Moreover, it is home to numerous stock original images and other icons, and so on for you to use. Just sign in and start creating your campaign. For advanced features, you would need to pay $12.99 a month.

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2. Ease.ly

Screenshot of Easel infographic design tool

Infographic is the new viral content type which can help you get more likes and shares. They are an amazing piece which helps break the most complex data into simple one using a combination of visuals and text. Everyone knows that creating an infographic is not an easy job. If you are an expert in it, it might be easier, but for an amateur, it is a tough job.

But with ease.ly, it’s not anymore. This tool has tons of templates that help you create an eye-catching infographic. It also lets you make one from scratch with easy instructions. Its unique themes and the feature of drag and drop makes it an amazing tool for digital marketers.

3. Pablo

Screenshot of Pablo social media design tool

Buffer’s Pablo tool is a bit simpler than Canva but has the same features. It has an extensive range of stock images from which you can choose a photo and add your touch to it. You may also upload a photo from your drive or use a template. It is best known for creating Facebook or Instagram ads or quotes and lets you change the dimension as well.

After you complete designing the project, you can save it and download it too.

4. Adobe Spark

Screenshot of Adobe Spark social graphic tool

Adobe Spark has miscellaneous features that can help you create website landing pages, social media pages, and more. Creating a social graphic using this app is simple, all you need is a photo, and then you add a text and filter to it to create an amazing piece of visual. Also, it can be useful for creating short videos. Another great feature of this tool is that it lets you share your work anywhere with ease.

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5. Piktochart

Screenshot of Piktochart designing tool

Looking to create a design that is simple, intuitive, appealing, and that you can create within minutes, then Piktochart is perfect for you. It is best known for creating a presentation or flyers and gives you the ability to download the slides as images as well. It too has the drag and drops feature, making it simple for even beginners to use.

It includes theme templates, so you have to invest less time in creating great visuals.

6. Pixlr

Quality images are the backbone of a successful digital marketing campaign. Now, not every marketer or a person in business for self can make use of Photoshop or tools which you need to pay for. Thus, Pixlr is one of the best options for you. It is an amazing photo-editing app. It lets you add filters, play around with colors and text, and even add layers that can help you design some beautiful visuals.

It supports a variety of formats like PSD, JPEG, PNG, SVG, and so on.

7.     GIMP

It is 22 years old, and GIMP is perfect for editing raster graphic images. With the help of this tool, you can retouch, draw, change formats of images, and more. All the major functionalities of Adobe Photoshop is available in GIMP, so if you are looking for an advance software other than photoshop, this is perfect.

These are some of the impressive and amazing tools that can make a lot of difference to your digital marketing campaign. Find the one that suits your needs the best, and go from there. Also, I invite you to tell us the tools and software that you find the best.

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