truTV Searches for America’s Next Great Car Designer
In New Series Motor City Masters, Hosted by Brooke Burns
Competition Show produced by Bunim/Murray Productions (Project Runway)
Being Produced in Collaboration with Chevrolet
Fasten your seatbelt. The search is on for America’s next great car designer as truTV and Chevrolet team up on the brand new competition series Motor City Masters. Hosted by Brooke Burns (Baywatch, Melrose Place), Motor City Masters will pit 10 designersagainst each other to test their limits of design expertise and creativity. truTV has ordered 10 episodes of the Motor City Masters, which is being produced for the network by Bunim/Murray Productions (Project Runway, Total Divas) and The Story Lab, a division of Aegis Media. Motor City Masters is set to go into production the week of Feb. 24 in Los Angeles, with plans to premiere on truTV this summer. The exciting season finale will then take place in the Motor City itself – Detroit – and will provide one final show-stopping challenge.
“As truTV’s first venture into the reality-competition genre, Motor City Masters marks an important step in our strategy to diversify truTV’s programing slate and develop the truTV brand,” said Chris Linn, president, head of programming for truTV. “Cars are a huge part of American pop culture, and people are more interested than ever in how design meets function to impact our everyday lives. We are extremely proud to be working with such an iconic American brand as Chevrolet, as well as the top-notch team at Bunim/Murray Productions.”
“This is going to be a really fun competition for the designers,” said Jonathan Murray, chairman of Bunim/Murray Productions. “The challenges they face will push them to really think about what the American public wants in a car and how the car can better serve their needs.”
“Creating vehicles with great design and performance that live up to the Chevrolet name will be a challenge for the participants,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “We look forward to seeing the top two designers here in Detroit in a few weeks for the finale.”
Motor City Masters will bring together 10 experienced designers, with various specialties and backgrounds, all of whom share a passion for car design. In each episode, the contestants will have the ambitious task of creating new, fully functional (though not street legal) concept cars based on a theme that will showcase the each competitor’s unique personality.
Challenges on Motor City Masters will explore various aspects of design, inside and out. The designs will be judged by Jean Jennings, president and editor in chief of Automobile Magazine and internationally renowned car designerHarald Belker. They will be joined each week by a special celebrity guest judge. Competitors will be judged on their creativity, execution and forward-thinking design, among other criteria. The field will narrow with each elimination challenge until only the top two designers remain. These two competitors will then Face Off in front of Chevrolet’s world-class car design experts, after which only one designer will be crowned “The Next Great Car Designer.” The winner of Motor City Masters will receive a brand new 2014 Camaro Z28 and $100,000 cash. The winner will also be named a Brand Ambassador, with the opportunity to showcase his/her designs at major auto show exhibitions.
Executive producers for Motor City Masters include Jonathan Murray, Gil Goldschein, Rick de Oliveira and Scott Freeman from Bunim/Murray Productions, as well as Lisa Eisenpresser from The Story Lab. Kirk Durham from Bunim/Murray Productions serves as co-executive producer.
GENEVA: European carmakers are putting their longest market slump in the rearview mirror, shifting from survival to revival as the Geneva Auto Show kicked off with dozens of car premiers, particularly for small models packed with premium features.
Analysts are projecting growth in new car sales in Europe at anywhere from 2 percent to 4 percent in 2014, the first year of gains since 2007, when sales reached an all-time high of 16 million before getting hit by the financial crisis. But consumer appetite will remain mild, analysts say, until Europe can get economies churning again and unemployment rates down, the only cure to lagging consumer confidence.
“We don’t see a fast recovery,” said Falk Frey, a senior vice president at Moody’s analyst services in Frankfurt. Moody’s forecasts a 2 percent growth in European car sales this year to just over 13 million, but underlines that will still be 20 percent, or 3 million units, below the 2007 peak.
Some predict the European market will never hit that high again, meaning there will continue to be fierce competition for driver loyalties.
One Geneva Auto Show buzzword is small. Mass carmakers are adding premium design features to their city cars as they fight back against premium carmakers’ moving in on their small car territory.
Small SUVs continue to be a trend. “Everyone who hasn’t come to that party will be coming,” IHS auto analyst Tim Urquhart said.
Not that the sports car segment will allow city cars to steal their thunder. Lamborghini, McLaren and Ferrari all have something new to show – and the historic Italian carmaker Ermini Seiottosei is back after a decades-long hiatus.
The Geneva show opened its doors to journalists Tuesday, will begin allowing the public in Thursday. It runs through March 16.
SMALL SUVSThe market for small SUVs is growing across the globe with young people and downsizing baby-boomers alike attracted to the high drive position, big cargo area and maneuverability. Jeep offered its new Renegade and Citroen rolled out the C4 Cactus – a one-time funky concept car that has been given a shot at the roads while promising to revolutionize car interiors.
PLUG-IN HYBRIDS
Plug-in hybrids are another trend in Geneva.
A regular hybrid pairs a conventional engine with an electric one to increase energy efficiency. Plug-in versions have batteries that don’t rely solely on the combustion engines to recharge, but can also be plugged into the power supply – giving the car the ability to make short trips using only its electric power. Volkswagen unveiled the Golf GTE, with a range of nearly 50 kilometers in all-electric mode for a theoretical driving range of 939 kilometers when the full engine is in use.
SUPER SPORTSCARSAutomobili Lamborghini SpA, a division of Volkswagen AG, unveiled its Huracan LP 610-4, the successor to its most-successful car ever, the Gallardo, which stopped production in November after a decade. The carbon fiber and aluminum Huracan, which means hurricane and also refers to a bull, the Lamborghini logo, comes with a new gasoline injection system that provides more power with less consumption. McLaren launched the new 650S, which it boasts is faster than the legendary F1 road car from the 1990s. Ferrari rolled out the V8 California T convertible, marking the return of turbocharged powertrains. Ermini Seittosei also brought out a unique numbered car.
SPIFFY SMALL CARSEuropean automakers are taking their bread-and-butter small cars to a new level, focusing on fun and styling, not just economy. It’s a road already traveled by the Fiat 500, which is offering an updated version. A joint venture between PSA Peugeot Citroen and Toyota resulted in a trio of small-car premiers on the same platform from the same factory that are helping the automakers achieve better economies of scale: Peugeot 108, Citroen C1 and Toyota Aygo. The Renault Twingo also got an update, going for an edgier look.
Fasten your seatbelt. The search is on for America’s next great
car designer as truTV and Chevrolet team up on the brand new competition series
“Motor City Masters.” Hosted by actress Brooke Burns, “Motor City Masters” will
pit 10 designers against each other to test their limits of design expertise
and creativity.
truTV has ordered 10 episodes of “Motor City Masters,” which is
being produced for the network by Bunim/Murray Productions (“Project Runway”)
and The Story Lab, a division of Aegis Media. “Motor City Masters” was
scheduled to begin production this week in Los Angeles, with plans to premiere
on truTV this summer. The season finale will take place in the Motor City
itself – Detroit – and will provide one final show-stopping challenge.
“As truTV’s first venture into the reality-competition
genre, ‘Motor City Masters’ marks an important step in our strategy to
diversify truTV’s programing slate and develop the truTV brand,” said
Chris Linn, president, head of programming for truTV. “Cars are a huge
part of American pop culture, and people are more interested than ever in how
design meets function to impact our everyday lives. We are extremely proud to
be working with such an iconic American brand as Chevrolet, as well as the
top-notch team at Bunim/Murray Productions.”
“This is going to be a really fun competition for the
designers,” said Jonathan Murray, chairman of Bunim/Murray Productions.
“The challenges they face will push them to really think about what the
American public wants in a car and how the car can better serve their
needs.”
“Motor City Masters” will bring together 10 experienced
designers, with various specialties and backgrounds, all of whom share a
passion for car design. In each episode, the contestants will have the
ambitious task of creating new, fully functional (though not street legal)
concept cars based on a theme that will showcase the each competitor’s unique
personality.
Challenges on “Motor City Masters” will explore various aspects
of design, inside and out. The designs will be judged by Jean Jennings,
president and editor in chief of Automobile Magazine and internationally
renowned car designer Harald Belker. They will be joined each week by a special
celebrity guest judge. Competitors will be judged on their creativity,
execution and forward-thinking design, among other criteria. The field will
narrow with each elimination challenge until only the top two designers remain.
These two competitors will then face off in front of Chevrolet’s world-class
car design experts, after which only one designer will be crowned “The
Next Great Car Designer.”
The winner of “Motor City Masters” will receive a brand new 2014
Camaro Z28 and $100,000 cash. The winner will also be named a brand ambassador,
with the opportunity to showcase his/her designs at major auto show
exhibitions.
US cablenet TruTV has commissioned a 10-part unscripted series from Bunim/Murray Productions that sees car designers competing against each other to win US$100,000.
Motor City Masters is being coproduced with Aegis Media’s The Story Lab in association with auto manufacturer Chevrolet and requires experienced car designers to come up with new ideas.
Designs are then presented to an expert panel, which votes off one contestant each week, with the winner claiming the cash prize, a vehicle and the chance to exhibit at leading car shows.
The show has been slated for broadcast during the summer and will be exec produced by Bunim/Murray’s Jonathan Murray, Gil Goldschein, Rick de Oliveira and Scott Freeman, along with The Story Lab’s Lisa Eisenpresser. Bunim/Murray is part of Banijay Group.
Known as the ‘Hong Car’, Noh Hong Chul’s vehicle is definitely different than what you usually see on the road. He tweeted on February 26, “As always without change IF IT’S NOT FUN, WHY DO IT? I hope life gets sweeter. The pink candy I desire. The heart that will call my fated half one day. The ‘Hong Car’ changed its clothes. I like it. Let’s go. Run. Run,” along with the photo of himself driving above.
He’s previously wrapped the ‘Hong Car’ in animal print as well as with an image of his own face.
What do you think of Noh Hong Chul’s new pink design?
There may be no greater design crime today than putting a
touchscreen in an automobile. It’s audaciously stupid. The simple
fact is that screens demand our eyeballs in a way that knobs,
dials, and buttons do not. Choosing the former over the latter
means opting for superficial sophistication and whiz-bang appeal
over, you know, letting drivers pay attention to what’s in front of
their 3,000 pound battering ram.
If car companies are going to insist on using touchscreens,
though, the least they can do is take a close look at this
concept by designer Matthaeus Krenn. It’s a simple touch
interface that you can operate completely eyes-free.
In Krenn’s concept, the touchscreen isn’t plotted out into
arbitrary menus and buttons. You can touch it anywhere; the various
controls depend on how you touch it.
Dragging upwards with two fingers turns up the volume; dragging
up with three changes the audio source. Four fingers controls
temperature; five for airflow. Each has a unique sensitivity based
on its function and can be triggered starting anywhere on the touch
surface. Moving up or down with your fingers spread a bit wider
offers an additional set of controls. All eight of these can be
remapped to the driver’s preference.
Granted, it may not be as instantly intuitive as a dial labeled
“volume” — real or otherwise. Krenn, formerly a product designer
at Cue, a startup snapped up by Apple last year for a reported $40 million (£23.9 million), admits as much.
“There are a lot of areas where things could be improved, and yes,
educating the user about the capabilities of the system is an
important one that I did not spend a lot of time on,” he says.
Still, it’s a smart approach. At its heart, Krenn’s concept
reflects the greater trend we’ve been seeing in UI design for
touchscreens: a move away from skeuomorphic interfaces. The problem
with existing automotive touchscreens is a slavish adherence to the
physical buttons that came before them. With no real tactile
properties, we have to hunt for these virtual knobs anew every
time. Krenn’s solution, by contrast, feels entirely native to the
touchscreen, and demands much less of drivers as a result.
For his part, Krenn doesn’t have a strong preference for buttons
or touchscreens in the car. He just insists they be well
thought-out. “New controls can open doors for exciting innovation,”
he says. “But they also come with their new challenges that need to
be respected and overcome.”
Matt Krenn’s clever touchscreen UI would let drivers operate it while keeping their eyes on the road. Image: Matt Krenn
There may be no greater design crime today than putting a touchscreen in an automobile. It’s audaciously stupid. The simple fact is that screens demand our eyeballs in a way that knobs, dials, and buttons do not. Choosing the former over the latter means opting for superficial sophistication and whiz-bang appeal over, you know, letting drivers pay attention to what’s in front of their 3,000 pound battering ram.
If car companies are going to insist on using touchscreens, though, the least they can do is take a close look at this concept by designer Matthaeus Krenn. It’s a simple touch interface that you can operate completely eyes-free.
In Krenn’s concept, the touchscreen isn’t plotted out into arbitrary menus and buttons. You can touch it anywhere; the various controls depend on how you touch it.
Dragging upwards with two fingers turns up the volume; dragging up with three changes the audio source. Four fingers controls temperature; five for airflow. Each has a unique sensitivity based on its function and can be triggered starting anywhere on the touch surface. Moving up or down with your fingers spread a bit wider offers an additional set of controls. All eight of these can be remapped to the driver’s preference.
Granted, it may not be as instantly intuitive as a dial labeled “volume”–real or otherwise. Krenn, formerly a product designer at Cue, a startup snapped up by Apple last year for a reported $40 million, admits as much. “There are a lot of areas where things could be improved, and yes, educating the user about the capabilities of the system is an important one that I did not spend a lot of time on,” he says.
Still, it’s a smart approach. At its heart, Krenn’s concept reflects the greater trend we’ve been seeing in UI design for touchscreens: a move away from skeuomorphic interfaces. The problem with existing automotive touchscreens is a slavish adherence to the physical buttons that came before them. With no real tactile properties, we have to hunt for these virtual knobs anew every time. Krenn’s solution, by contrast, feels entirely native to the touchscreen, and demands much less of drivers as a result.
For his part, Krenn doesn’t have a strong preference for buttons or touchscreens in the car. He just insists they be well thought-out. “New controls can open doors for exciting innovation,” he says. “But they also come with their new challenges that need to be respected and overcome.”
Here’s a valuable lesson in deal-making and it comes out of this year’s Toronto auto show: only last month – before Acura Canada rolled out the TLX “prototype” this week – buyers were looking at a $3,000 factory incentive on the Acura TL. Now it’s up to $5,000.
The TLX, of course, is the thinly disguised production version of the car which this summer will replace both the TL and the TSX in Acura’s lineup. Summer isn’t really so far away, so to keep the aging metal moving, Acura is sweetening the deal.
Let’s face it: the TL isn’t the most modern design on the lot, but with all-wheel drive and plenty of features, this premium sedan is a car with merit. It’s just not a new design. Speaking of which, the sheetmetal on the TL is pretty “out there,” but for some that’s surely okay.
If you’re interested, note that $2,000 of that $5,000 offer is available with 2.90 per cent financing for up to 60 months. Add in, say, $2,000 in a dealer discount, and a $44,000 car can be had for up to $7,000 below sticker for cash buyers and $4,000-plus if one finances.
We found a similar story with the 2014 Audi A4. Like the TL, the A4 with quattro is an appealing automobile. Newly renovated? No, not like the current BMW 3-Series or the upcoming and all-new Mercedes-Benz C-Class. But a good car, nonetheless and on offer with a $3,000 factory incentive.
Visitors to the Toronto auto show will also get their first look at the new Chrysler 200, which will roll into showrooms later this year. That means the current one, along with its corporate sibling, the Dodge Avenger, will soon be replaced.
Not surprisingly, even the sexiest versions of the 200 and Avenger are being discounted. The Avenger R/T, for instance, has a $2,600 factory deal available, and it can be combined with $700 or more in a dealer discount for the sharp negotiator.
And then there’s the Ford Edge, also in the Toronto auto show news now that Ford Motor has said it will go ahead with an investment plan to build the next-generation Edge in Oakville, Ont. – preserving some 2,600 jobs. The current Edge has been tweaked and has a modern feel to it, but it’s also being pushed with a $2,000 factory offer – and another $2,000 is play at the dealer.
The shiny new models at the Toronto show, then, are a sign of deals to be had, not just excitement in the making.
Deals of the Week consulted with www.unhaggle.com, www.carcostcanada.com, and other sources on these offers. As usual, pricing information here is subject to change and dealer discounts vary, so consult your dealer for all the final details, including expiry dates for all offers.
2014 Acura TL AWD Automatic
MSRP: $43,990
Freight, dealer prep, air conditioning tax: $2,130
Dealer discount (estimated): $2,000
Factory discount: $5,000 (manufacturer incentive)
Taxable subtotal: $39,120
Total price with 13% HST: $44,205.60
2.90% financing for up to 60 months available with a $2,000 factory incentive
2014 Audi A4 4 door Sedan Komfort quattro manual
MSRP: $39,900
Freight, dealer prep and air conditioning tax: $2,130
Dealer discount (estimated): $2,000
Factory discount: $3,000 (manufacturer incentive)
Taxable subtotal: $37,030
Total price with 13% HST: $41,843.90
A $1,500 cash incentive available with 2.90% financing for 60 months
2014 Ford Edge 4 door SEL FWD
MSRP: $34,599
Freight, dealer prep, AC tax: $1,750
Dealer discount (estimated): $2,000
Factory discount: $2,000 (manufacturer incentive)
Taxable subtotal: $32,349
Final price: $36,554.37
Cash incentive available with 0.99% financing for 48 months
2014 Dodge Avenger 4 door Sedan R/T
MSRP: $29,495
Freight, PDI, AC tax: $1,830
Dealer discount (estimated): $750
Factory discount: $2,600 (manufacturer incentive)
Taxable subtotal: $27,975
Total price with 13% HST: $31,611.75
Cash incentive available with 3.99% financing for 60 months
Pricing information source: www.unhaggle.com and www.carcostcanada.com. Calculations based on Ontario customers. Please note that while the information above is accurate at the time of publication, incentives are given at the discretion of individual dealers, and may be changed or discontinued at any time. Where noted, “dealer discounts” are negotiated with the customer on a case-by-case basis. Unhaggle Savings are actual discounts received by Unhaggle customers.
If you have questions about driving or car maintenance, please contact our experts at globedrive@globeandmail.com.
[Pictured above is our Future Car rendering of a sportier-themed 2015 Subaru Legacy GT-B]
In a world where the consumer is bombarded by product after product, manufacturers and marketing gurus strive to make their products stand out much as possible. If it’s a wallflower, then the chances are that it will be left off the buyer’s radar.
When it comes to the car industry, then the situation is not as clear; you have products that rely on brand loyalty, which sell in record numbers whilst others utilise expressive design to no avail. Brand perception is most important.
However, there is no reason why carmakers can’t employ stronger design ethos, while retaining key attributes like practicality, drivability, safety and packaging. Toyota’s Camry and Honda’s Accord are two top-selling candidates in need of visual wizardry; their safe styling could cure anyone’s insomnia issues.
Another company stuck in the land of beige, Subaru, has had a real head-banger with the new 2015 Legacy, a car with very little design imagination.
Whoever penned the production-ready version must have been stuck in 2008; the frumpy glass-house looks to be inspired by the Acura TL or previous Mazda6, with an awkward piece of chrome trim extending into the C-pillars. I know there are constraints with the ease of rear-door entry and headroom, however subtle changes to the chrome-work could have worked wonders for a concept-like resemblance.
Generic design has also tainted the front-end, with a grille that could have been nicked from Ford’s Taurus. Headlight inspiration? (insert any manufacturer here). Same goes for surfacing language – cover up that rally-bred badge and you could have any Honda, Hyundai or Toyota.
Things don’t get any more interesting at the rear either; at a glance you can envisage Kia’s Optima or a hint of Audi in the tail-lights. Did you like the 3-dimensional trunk-lid from the Legacy Concept? Sorry, you cannot see it here, you can, however, get a visual serving of vanilla beige.
One may say that Subaru are on a sales high of recent – so why all the fuss?
Well, I’d ague that for a new product, the Legacy barely progresses at all. Compared to the Ford Fusion and new Mazda6, it’s visual wallflower. Brand perception will ultimately sell this car – Symmetrical AWD, Boxer engines, safety and reliability will help the Japanese brand maintain progress in the sales charts.
As mentioned before, Subaru aren’t the only ones guilty of standing still. My call to automotive design studios of this world: forge past those bean counters, design-diluting focus groups and stodgy middle-management suits. Bring some flare to the masses and remember – good design sells.
In the meantime, I’ve cobbled up something far more palatable – a new take on the 2015 Legacy GT-B.
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