A person holding smarphone for online shopping

Seattle-based online retailer Amazon has started to focus all the more on customer satisfaction for its consumers in India to sustain in the ongoing e-commerce competition in the country. The company has faced stiff competition from the home-grown Flipkart, which has been acquired by the US online retail giant, Walmart. And, since then the e-commerce platform is coming up with various enticing deals, offers and Amazon coupons to retain its user base. The Jeff Bezos led e-commerce major recently launched some initiatives to ensure easy and secure deliveries for its consumers in the country.

As a part of such initiative, it introduced the One Time Password (OTP) for their orders. However, it has not been specified by Amazon in their FAQ page of the site whether the option will be applicable for all orders or some high-value orders only. Furthermore, it is also offering the “No Rush Delivery” option for non-urgent deliveries, opting in which customers can earn a cashback of Rs. 15 via Amazon Pay. By ensuring safe deliveries and offering cashback benefits, Amazon expects to keep its Indian customers happy and satisfied.

According to Amazon India, the “Secure Delivery with One Time Password” facility will be helpful to prevent theft or loss of the ordered items by logistics personnel. It can also prevent deliveries of prepaid orders to the wrong person or address. The OTP facility can be expected to be available for selected high-value orders which are ‘Fulfilled by Amazon’. This facility will involve Amazon providing a unique six-digit One Time Password or OTP to the customer, once their ordered item is out for delivery.

The OTP will be shared through the Amazon app or SMS and email. Once the order is delivered, the customer has to enter the OTP into the delivery person’s device to confirm that the order has been delivered and accepted. The OTP will be valid until the end of the day. For customers who are unable to receive their deliveries personally, they can share the OTP with their friends or family or any person they can trust to receive the package. In case of no such opportunity, Amazon will reassign the delivery for another day.

The company will also be delivering high-value items with tamper-proof packaging for extra security. The tamper-proof packages will consist of a unique ID; the same ID will be also shared with the customer. All the customer has to do is match the ID once their order gets delivered.

As mentioned by a spokesperson for Amazon, the company is taking all the necessary steps to deliver orders securely to their customers, with the help of these new initiatives. They are focussing on providing their customers with an easy and safe shopping experience. Customers can check more about the recently launched facilities from the FAQ section of the official website of the company.

Along with the facility of OTP, Amazon also launched the “No Rush Delivery” option for selected orders. This option is already available to the U.S customers of the retailer for a few years. The option can be selected by customers for deliveries that are not so urgent. Customers opting for such deliveries can enjoy a cashback of Rs. 15 via Amazon Pay, as a gift from Amazon for reducing the load of the delivery personnel of the company. The “No Rush Delivery” option will ensure that your package gets safely delivered to you within 3 to 5 days or earlier in some cases.

The recent benefits were announced by Amazon following its fifth-anniversary celebration in India. On the occasion of its fifth anniversary, Amazon India offered its consumers a cashback of Rs. 250 through Amazon pay, for purchases of Rs 1000 or more and paying for the same using digital payment methods. Founder and CEO Jeff Bezos thanked the Indian consumers for making Amazon India the most visited shopping site in the previous two years, in a letter, which was posted on the official website.

A global e-commerce major like Amazon with 50 fulfillment centers in 13 states across India, is aiming to recreate the same success it achieved in its American business. It expects to take on the domestic leader Flipkart with more new facilities for its customers in the future. So, it will not be surprising if the much talked about Prime Wardrobe Feature is launched by the company during its Prime Day Sale in July.