With hundreds of thousands of websites, the competition in the world of Digital Marketing is fierce. Every company is trying to woo its customers in the best possible way but was it successful every company would be making profits and none would be shutting down. So what is it that makes these websites better than the others? How is it that some brands are really renowned while others just go somewhere in the wind? It is the difference in their digital marketing strategies. And one of the most important things in their Digital Marketing strategies is the content. Be it typing it or posting it, in the form of videos and images, and as important is the content, that much important is how it is marketed. Here is where Content Marketing comes into play.
Content Marketing is basically a strategic approach to creating and distributing good quality, consistent content in order to reach out to a targeted audience on different digital platforms in order to get a profitable customer action.
There are some things that you need to know about Content Marketing in order to go big in the field:
- Firstly, This is a strategically driven process, that needs you to plan and then post stuff online, and not just posting all of your content to your social media feeds. Every platform that you cater to, your content should be of different type, symbolizing the same or different things as per your business’ needs.
- Secondly, the audience should be clearly defined. Whoever you are catering to must be a group that is specifically chosen by you. This is one of the best benefits of Digital Marketing over Traditional marketing, that here we can target certain groups to whom we can advertise. This lets our efforts not go to waste. You choose your niche by knowing your firms’ products and services and about the audiences that would want to have them and write content according to their needs and wants.
- Thirdly, the content needs to be of good quality. The content should always be original as it sells the most, what more needs to be there is that it should hold some value and connection with your niche. Also, the content you write should be consistent, meaning, it should not be like one week your audience gets an article every day, while in some weeks you write one article per week.
Content Marketing is really important from both, the customer as well as the business’ point of view. This is so because websites are the face of the firm online. It is the website that the customer first sees and where he gets to know about the brand. Not just that, by marketing the content on all the right mediums in all the right ways you also make it possible for the customer to know in all what you deal and how can you be of assistance to them. Not just that, a study shows that 80% people prefer information about brands through articles, not advertisements, 70% felt more associated with the company and 60% feel that their buying decisions are better after reading content.
These are just some basics about content marketing. In order to know more about it, enroll at Digital technology Institute, New Delhi.