Are you planning to launch a website?
You need to take care of several aspects when you start a new website. Every step, from design to content creation, development to marketing strategy, everything plays an important role in the success of a website. You do not have enough time to perform every task on a daily basis, start with free keyword research tools to find the right keywords for your niche.
It is imperative at your part to spend enough time on keyword research to give specific direction to your content creation. This keyword research will help you to get a clear idea to shape your content. Keyword research tools are effective options for new businesses to find out the best keywords. You will come to know about long-tail keywords as well as negative keywords with the help of these free tools.
Keyword research plays a significant role in digital marketing; it will help you get profitable keywords. You can understand the behavior of the user and design your digital marketing strategy in accordance with it.
With this rank tracker keyword research tool, you will get the largest keyword databases and more than 20 keyword research methods. You need to utilize the autocomplete and related searches, this will help you get long-tail keywords as well as most searched search strings in your niche. Other than this, you will also get wonderful insights about such trends. The best part is that this keyword research tool will give you all the possible word combinations of your misspelled words.
You can take the help of TF – IDF Explorer feature to get the most competitive and profitable keywords that your business competitors have in common. After making a list of keywords, take the help of a comprehensive keyword analysis tool to analyze the keywords. It will show you indicators like
- Cost per click
- Number of searches
- Ad clicks and others as well
Sandbox is another feature of this software that you can easily use to filter, store and grab your keywords according to your preferences. If you want to know how your keywords will perform, then you can conduct keyword tracking. After finalizing those keywords, which you want to include in your digital campaign, you can check their rankings with the help of rank tracking feature.
Some people like this free toll because of its capacity of collecting big amounts of data, whereas some people dislike it because it is desktop-based software.
Google Keyword Planner
The second tool for keyword research is the Google keyword planner. This keyword research tool from Google is one of the biggest keyword databases. It works equally well for pay per click campaigns as well as for keyword research. As they say, it is logical to use Google’s own tools in order to befriend with Google.
Along with keyword suggestion, you will get a couple of other useful parameters like monthly searches, competition, and bid. This much of data is enough for you to understand about the quality of your chosen keywords. Moreover, you have an option of knowing search volumes of 12 months. The volume of data may be confusing for many users; they may get frustrated to get rough estimates. If you want to get precise numbers, then you can take the help of Google ads campaign.
Largest benefit of using this tool is that Google has designed it and it has the largest keyword databases. You can conveniently filter and save the keywords.
Google Search Console
This is one of the best free keyword research tools for those who do not want to spend a single penny on keyword research tools. You will come to know about those pages that are getting the highest traffic with specific search strings. Another most sought after feature of this tool is the performance report. You will get search queries with CTR, impressions and average position metrics.